Teenage Mutant Ninja Turtles makes comeback as crypto-collectibles

The rise in popularity of the cryptocurrency sector, the metaverse, and non-fungible tokens (NFTs) has given brands a new way of connecting with their audiences, including the beloved media franchise Teenage Mutant Ninja Turtles (TMNT).
Recognizing the opportunity, Viacom International Inc., the owner of the franchise, has filed for two trademarks for Teenage Mutant Ninja Turtles-related crypto-collectibles, NFTs and NFT-backed media, as well as NFT and crypto-collectible transfer software.
Both filings with the United States Patent and Trademark Office (USPTO) on September 6 were revealed by licensed trademark attorney Michael Kondoudis in a tweet on September 12. 

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