D-Telekom opens "Beatland" entertainment world in Roblox

The Deutsche Telekom Group, of which T-Mobile Polska is a part, became the first telecommunications company from the universe in the digital space of this platform. Such an opportunity cannot be left without proper celebration, so on April 22-24, German DJ and producer Boris Brejcha will play several sets open to all at the music club in "Beatland". In addition to music, users will also be offered a number of other attractions, including the opportunity to watch animations prepared by selected artists in a virtual cinema.

Roblox is a gaming platform that allows you to create virtual worlds in which users can interact or complete tasks together. The Deutsche Telekom Group, which has created the long-standing music project Electronic Beats, has decided to use the potential of technology to provide access to the best entertainment for millions of users from around the world. This is how "Beatland" was created - a digital reality combining the advantages of gaming with the opportunity to learn about the latest trends in club music. "Beatland" was created by the well-known development team.

The Gang from Sweden, one of the world's leading studios of Roblox creators, in collaboration with Art Direction and Design Studio Yukiko from Berlin and animation artist Jacek Sachs. The team worked closely with FSM (German Association for Voluntary Self-Regulation of Digital Media Service Providers) to create a completely secure virtual world. As a result, "Beatland" will allow young people from all over the world to experience the music culture in a completely new way.

Clubbing nowadays means connecting the virtual world with the real one. We all want nightlife to make the best use of the possibilities of new technologies and innovation. The prospect of interacting with the community and playing my set as an avatar in the 'Beatland' metaverse is really exciting, said Boris Brejcha.​

Full story here