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Metaverse News Europe


Hugo Boss files Trademark application for virtual goods

5/31/2022

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Leading German fashion brand Hugo Boss has filed a trademark application for ‘BOSS’ to offer virtual goods like clothing, footwear, and watches in the metaverse.

Quick take:
  • Mid-luxury fashion brand Hugo Boss is coming to the metaverse.
  • The Metzingen, Germany based footwear and apparel company has filed a trademark application for ‘BOSS’.
  • It plans to offer virtual goods in the metaverse including clothing, footwear, and watches.
The German luxury brand Hugo Boss has filed a trademark application for “BOSS” to offer virtual goods in the metaverse. BOSS is the latest brand to file a trademark for virtual products amid the metaverse craze.
According to the filing, the Metzingen, Germany based footwear and apparel company wants to offer clothing, footwear and watches to the residents of the metaverse. The likes of Nike, Under Armour, and Puma have also filed various trademarks to secure their brands in the immersive space.
Reporting the filing on Twitter, US intellectual Property Attorney Josh Gerben wrote, “need to look fly in the metaverse? Hugo Boss has got you covered.”

Full story here


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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact