European Metaverse Summit & Awards
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking
GET TICKETS

Metaverse News Europe


Hugo Boss files Trademark application for virtual goods

5/31/2022

0 Comments

 
Leading German fashion brand Hugo Boss has filed a trademark application for ‘BOSS’ to offer virtual goods like clothing, footwear, and watches in the metaverse.

Quick take:
  • Mid-luxury fashion brand Hugo Boss is coming to the metaverse.
  • The Metzingen, Germany based footwear and apparel company has filed a trademark application for ‘BOSS’.
  • It plans to offer virtual goods in the metaverse including clothing, footwear, and watches.
The German luxury brand Hugo Boss has filed a trademark application for “BOSS” to offer virtual goods in the metaverse. BOSS is the latest brand to file a trademark for virtual products amid the metaverse craze.
According to the filing, the Metzingen, Germany based footwear and apparel company wants to offer clothing, footwear and watches to the residents of the metaverse. The likes of Nike, Under Armour, and Puma have also filed various trademarks to secure their brands in the immersive space.
Reporting the filing on Twitter, US intellectual Property Attorney Josh Gerben wrote, “need to look fly in the metaverse? Hugo Boss has got you covered.”

Full story here


0 Comments



Leave a Reply.

NOMINATE YOUR COMPANY NOW
24 ​Categories
  • Top Global Event of the Year
  • Top Metaverse Platform & Virtual World
  • Top VC/Accelerator for Metaverse/Web
  • Top Blockchain Developer Services Provider
  • Most Impactful Marketing or Advertising Campaign
  • Most-promising Corporate VC Investment (CVC) of the Year
  • Top Corporate Partnership Initiative
  • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
  • Top Avatar Design Company
  • Top Cloud, Enterprise or Technology Partner
  • Top Partner for establishing early-stage presence in Metaverse​
  • Most Innovative NFT Project
  • Top 3D Design Firm for Metaverse
  • Top Consumer Experience & Entertainment
  • Top Fashion Brand Initiative
  • Top Sports Brand Initiative
  • Top Enterprise/Industrial Productivity Initiatives
  • Top Digital Payment platform
  • Most Exciting ScaleUp Company
  • Top XR AR VR Firm
  • Most-exciting Hardware for Metaverse/Web3
Top Digital-Twin Initiative: Enterprise/Industrial
Top Digital-Twin Initiative: Consumer
Most-promising Haptics initiative

Newsletter - European Metaverse News



SUBSCRIBE

  • Subscribe to European Metaverse News
  • SUBSCRIBE HERE
Agenda Jury Venue Tickets FAQs Contact

©  2022 CEE BUSINESS MEDIA 

Company

Agenda
Jury
Venue

Support

Tickets
FAQs
Contact
©  2022 CEE BUSINESS MEDIA 
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking