For the past 75 years, the Cannes Film Festival has represented the creme de la creme of creative storytelling. Now the world-famous festival also wants to play a pioneering role in the growing conversation surrounding the intersection between entertainment and Web3. On May 23, the first-ever NFTCannes Summit — powered by Electromagnetic Productions (EMP) — will kick off at the Hôtel du Cap-Eden-Roc in Antibes, France.
The “inaugural annual event is designed to connect leading minds from the traditional media and entertainment spaces to best-in-class innovators, creators and investors in Web3, signaling a paradigm shift and creating meaningful bridges to the burgeoning metaverse,” the event’s organizers said in a statement.
A reflection of Web3’s rapidly accelerating adoption by mainstream culture, the invite-only event will also aim to explore “topics spanning the future of current NFT applications in entertainment… fan and community-building opportunities, live events and experiences, as well as reframing the metaverse as the integration of digital and physical lives.”