We already have been hearing a lot about Fortnite, Roblox and VRChat betting on it. Also about fashion businesses entering this new economy with examples from Balenciaga to Vans, plus Zara launching its first collections of designs for humans and avatars… Everybody wants a piece of the metaverse market. Though the most promising sectors right now are entertainment and gaming, as we can see them also starting to boom in Spain.
The Spanish case
The metaverse is not a bizarre concept for the Spanish ecosystem. Some examples prove the pioneer aptitudes of certain startups. And this is only going to get more interesting.
Wildbytes, an innovation agency based in Madrid, Barcelona and New York, said in December 2021 that investment in the metaverse worldwide will multiply by 10 in 2022.
Álvaro Arenas, a professor of Information Systems and Head of the Information Systems and Technologies Department at IE Business School, has said that he hopes to see a direct impact on the future of several tech sectors when the metaverse ecosystem grows more in 2022. The tech sectors he means are Virtual Reality (VR), Augmented Reality (AR), online gaming, consumer electronics, cryptos, edtech and telehealth, among others.
One of the most talked-about Spanish startups right now is Virtual Voyagers, that focuses on VR and AR. Founded by Edgar Martin Blas, former creative director of Tuenti, it helped Facebook create Horizon Venues, its digital concerts platform that is going to be one of many of its main attractions in the metaverse. Virtual Voyagers teamed up with LA-based company Supersphere to build the platform. Artists like Jaden Smith and Steve Aoki participated in this proto-metaverse adventure.
We are in the middle of one of the defining moments of the century in terms of technology and creativity -Edgar Martin Blas, CEO at Virtual Voyagers.
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