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Technology has continuously provided artists with new ways to express themselves throughout history. The evolution of technology and art has been closely intertwined. The Impressionists, for example; were able to paint outdoors thanks to the invention of the portable paint tube. The reality is that the relationship between art and technology has always been interwoven, a connection that holds even truer in today’s times.
With each passing day, pioneering startups are weaving together the threads of tradition and innovation, giving birth to a new era of possibilities that redefine how we engage with art and culture. From Stockholm to Barcelona, Paris to Berlin, a wave of ventures is propelling these industries into uncharted territories. They leverage data, blockchain, artificial intelligence, and immersive technologies to craft experiences that bridge the gap between the tangible and the digital. In this article, we embark on a journey through the visions and endeavours of 10 of the most promising European startups founded between 2019 and the present day. Each one of them plays a distinct role in shaping the future of music, art, and entertainment through technology. (...) Condense: Bristol-based Condense, specializes in the convergence of real-world events and virtual experiences. They transform real-world 3D events, including music concerts, into interactive experiences within video games, bridging the gap between physical and virtual realms, and enabling musicians, sports stars, and creatives to perform live in the metaverse. Established in 2019, and backed by a funding amount of over €5.3 million, Condense is pioneering immersive entertainment. Stage11Stage11: Headquartered in Paris, Stage11 is focused on reimagining music for the metaverse by leveraging cutting-edge technology. They create interactive music experiences that immerse fans within the performances and musical worlds of their favourite artists. Founded in 2020, they have been able to successfully secure €5 million, with a vision that encompasses the development of a new music metaverse, empowering artists, brands, creators, and fans to collaboratively create and share unique digital experiences and content. BiddzBiddz: Headquartered in Berlin, Biddz is a platform aiming to reshape the connection between fans and artists. This innovative company introduces new and entertaining ways for fans to support their favourite artists, such as singing along to songs or attending unique music events. Founded in 2021, Biddz secured €4.4 million to further foster transparency and fairness for musicians, enhancing creative community engagement. (...) Full list here
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