There is a well-known saying when buying property that the three most important things to consider are "location, location, location".
Well, it now appears that this mantra also applies in the metaverse.
While for many people this all sounds fanciful, a growing number of companies are buying up space in the metaverse so that they can set up shop there. These firms include the likes of Adidas, Burberry, Gucci, Tommy Hilfiger, Nike, Samsung, Louis Vuitton, and even banks HSBC and JP Morgan.
The question for such businesses, though, is what location do they pick? There are now some 50 or so different providers of worlds within the metaverse, with the most popular ones including The Sandbox, Decentraland, Voxels, and Somnium Space, plus Meta's own Horizon Worlds.
Retailers and other investors are having to gamble on which of these will go on to become the dominant force in the metaverse, gaining the most visits from our avatars. And which other worlds may fade away into obscurity.
Full story here