The Sandbox and Cipriani Unveil Luxury Italian Metaverse Experience

The Sandbox, a leading player in the metaverse industry, and Cipriani, a historic hospitality titan, have unveiled their collaboration to manifest Italy’s opulent lifestyle in the metaverse.

The joint venture aims to transport players to Venice’s charming streets, where they can explore the Bellini’s origins and immerse themselves in the fascinating heritage of the Cipriani family. The experience is designed to provide a soothing yet invigorating exploration within the metaverse. Furthermore, it includes a virtual replica of the landmark Cipriani Wall Street Ballroom that will host various cultural events, including masquerade balls, fashion parades, and concerts.

“We’re delighted to bring iconic Italian history into The Sandbox to further enrichen our players’ experiences. In designing a metaverse for such a diverse audience, we have the unique opportunity to represent nationalities and cultures from around the world, enabling us to connect with our players at a deeper level than traditional games.”
Sebastien Borget, COO and Co-Founder of The Sandbox

One of the early events to grace Cipriani’s LAND will be a spectacular Masquerade. Visitors can delight in dance and music, all while donning exquisite masks. The experience promises not just enjoyment but also a chance to socialize and gain insights into Cipriani’s unique offerings.

Cipriani’s LAND finds its place in the trendy Galleria district on The Sandbox map. This district, launched in December 2022, is a bustling hub of fashion, media, and hospitality brands. Its posh demeanor aligns seamlessly with the unforgettable experiences Cipriani aims to deliver.

Source