TIME Magazine has joined forces with the gaming company The Sandbox to introduce a virtual TIME Square into the metaverse.
TIME Square Reimagined For Metaverse
Blockchain gaming company The Sandbox has announced a partnership with TIMEPieces, TIME Magazine’s NFT arm. The goal of the partnership is to reimagine the iconic New York City landmark of Times Square as a virtual hub for art and commerce in the metaverse. As a part of the collab, TIME has also acquired land in The Sandbox, which will house the new virtual TIME Square landmark, which will also function as a platform for virtual experiences. TIMEPieces holders especially would be able to attend exclusive meetings and events hosted by TIME Studios for educational and recreational purposes.
This is TIME’s first big foray into the metaverse ever since it agreed to produce metaverse-related content in its partnership with Galaxy Digital.
“Heart Of The Metaverse”: TIME President
TIME President Keith A. Grossman also called the project a “natural bridge” that will bring together the TIME virtual community, historical coverage, global relationships, and real-life events. He spoke at length on the project during The Sandbox event at NFT.NYC.
He stated, “Our goal is to create a destination that will be the heart of the metaverse. Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100- year legacy and access TIME has established.”
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