The Shilla Duty Free held a metaverse beauty class today with Gucci Beauty, which the retailer says was the first event of its kind with the brand in the duty free industry, and broadens the spectrum of virtual beauty classes with the creation of a metaverse studio. The event was held at the Gucci Beauty Garden on the metaverse platform, ZEP, at 6pm Seoul time.
At the Gucci Garden, visitors were able to create their own avatars to explore the Gucci Beauty House and Garden, while trying out a selection of Gucci Beauty products. Participants could also watch beauty classes in real-time, ask questions, or chat with other visitors for an interactive experience. The Shilla Duty Free has held a total of seven online beauty classes, including the recent La Prairie event. On 28 Nov, it signed an MOU with an art-tech company dedicated to making metaverse content, in order to create a metaverse studio for beauty classes.
Makeup artist Park Sang-eun, with hosts Jang Ye-won, a former SBS announcer, and beauty influencer Kim Bo-ra, introduced Gucci’s new Flora Collection, while demonstrating how to make the best of the new beauty line. The pre-selected 100 VIPs had the opportunity to try out the products by following the instructions given by Park, using products that were sent to their homes in advance.