The Smurfs are getting a village in the ‘metaverse’

The much-loved Smurfs, one of Belgium’s most cherished exports, are expanding their adventures and they will now have a village in The Sandbox’s ‘metaverse’.
The Sandbox is a virtual gaming world which was launched in 2012, where players can build, own and monetise their gaming experiences. Anyone can ‘build’ a metaverse, with the Sandbox game preceding Facebook’s plans to create their own version of it.

Adding the Smurfs to The Sandbox’s game is an expansion of a virtual environment where people are increasingly spending more time. Its French co-founder, Sebastian Bourget, has a passion for the Smurfs and was keen to include them.

“The project has developed quickly, The Sandbox team have been very creative” Guillaume Boudol, Head of Licencing at IMPS, who own the intellectual property rights to the Smurfs, told L’Echo. “Every day they added new layers to the virtual world, it was almost like seeing the village prosper and grow in an organic manner.”

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