ITV Studios and the Virtual Brand Group have unveiled The Voice's Winter virtual fashion line which is now available exclusively on Roblox, an immersive platform for connection and communication with over 70MM consumers daily.
Continuing the show's commitment to its fans in over 150 territories around the world, The Voice’s new collection reflects a diversity of global styles and was created 99% more sustainably than physical fashion lines can be manufactured (The Voice on Roblox).
This Winter's virtual collection is part of the brand’s growing expansion into avatar fashion and digital retail showcasing four design themes, each inspired by a different coach’s musical genre on NBC's The Voice season 24 now airing. The four-time EmmyⓇ Award-winning musical competition series currently features coaches Reba McEntire, Gwen Stefani, Niall Horan and John Legend as they vie to discover and coach the next singing phenomenon. (...)
Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios, said: "Entering Roblox with virtual fashion is for us the perfect way to connect one of our most successful brands, The Voice with Generation Z. Inspired by the musical genres of NBC's season 24 of The Voice, we bring a unique fashion line into the metaverse."