This Week in the Metaverse: Apple's App store crypto & NFT rules, Umbro sprints into web3

Umbro enters web3 space with jersey-themed NFTsAthletic equipment company Umbro has kicked off its first-ever web3 campaign by launching a series of NFTs, which it describes as “smart digital collectibles.” The series, called the “Nations Collection by Umbro,” features designs modeled off football (soccer) jerseys from around the world. Umbro's new NFT collection arrives shortly before the 2022 FIFA World Cup, which starts in Qatar next month. It also arrives at a time when a growing number of sports organizations - including, recently, Football Club Barcelona - have been launching their own web3 campaigns. 

Apple clarifies App Store rules for crypto and NFTs
In an updated set of rules published Monday, the tech giant firmly established that apps using the App Store can offer crypto services through licensed exchange platforms, but only in jurisdictions where those platforms have legal authority to operate.
The updated rules also mentioned that apps can sell NFTs through - and only through - in-app purchases. As a result, some apps that sell NFTs operating in Apple’s App Store will be subjected to the much-debated 30% fee on in-app purchases that the tech giant collects from developers who make at least $1mn per year through the App Store.

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