Timex, the top-selling watch in the United States, has teamed up with longtime community members of the Bored Ape Yacht Club (BAYC) to launch a limited-edition collection of phygital non-fungible tokens (NFTs). The Web3 project will offer a world-first of phygital products for use in the real and virtual world for Bored Ape and Mutant Ape holders. A photo of Timex’s Bored Ape Yacht Club (BAYC) phygital watch collaboration. PHOTO: Timex/ Yuga Labs Timex’s luxury watches will offer longstanding BAYC members a fully hand-assembled Timex Waterbury Classic model watch for over 30,000 Apes across 17 bespoke attributes. The Middlebury, Connecticut-based firm will issue 500 watches and NFT digital twins for the phygital project, with watches set for delivery in the second quarter (Q2) of 2023. Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, and Zeneca, some of the BAYC’s long-time NFT holders, joined Timex for its ‘Timex Goes Ape’ phygital project. Web3 strategist, marketer, and full-stack developer firm Daz3D also partnered with the initiative. The Draper, Utah-based firm has built one of the world’s largest 3D platforms for millions of global Web3 artists.