With all the metaverse hype, carmakers Nissan and Toyota were quick to hop on the trend, unveiling new vehicles with sleek virtual expos in the Metaverse. But despite a few experimental launches, automotive brands have mostly shied away from the Metaverse. Not without reason either, as advertisers and innovators are still figuring out how to take advantage of this new technology.
The good thing is that there are plenty of routes to explore.
Putting a new spin on classic concepts
One such example is the good old showroom concept. Just like tech-savvy car brands found ways to reimagine the showroom in the digital space nearly ten years ago, the Metaverse is another opportunity to innovate on an already familiar and well-established practice. But now creatives and innovators can rely on the Metaverse’s unprecedented capacity for immersive experiences.
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