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Metaverse News Europe


Tommy Hilfiger to host NY Fashion Week inside Roblox's Metaverse

7/29/2022

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With a new “phygital” fashion show, Tommy Hilfiger is set to return to New York Fashion Week for the first time in three years with its “See Now, Buy Now” collection.
The American clothing brand’s physical Autumn 2022 show will take place on September 11 at the Skyline Drive-In in Brooklyn, and will also be live streamed to Roblox users — where avatars wearing the collection will walk through the metaverse platform’s virtual New York City. The metaverse platform currently plays host to a global community of over 50 million daily users.
The new retail concept takes a twist on Tommy Hilfiger’s traditional habits by connecting the legacy brand’s audience to a new, immersive Web3 environment.
“[New York] is where fashion, art, music and entertainment was all coming together when I first started out in the industry. And today, it is still this approach that inspires me to engage with the cutting-edge communities building new creative experiences,” said Tommy Hilfiger in a statement to Hypebeast.
The brand’s new line combines lo-fi and hi-tech with inspiration from the brand’s birthplace of New York. “This season is all about the collision of my favorite archival inspirations with new live event concepts and virtual worlds,” Hilfiger added.

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  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking