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Metaverse News Europe

Tommy Hilfiger to host NY Fashion Week inside Roblox's Metaverse

7/29/2022

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With a new “phygital” fashion show, Tommy Hilfiger is set to return to New York Fashion Week for the first time in three years with its “See Now, Buy Now” collection.
The American clothing brand’s physical Autumn 2022 show will take place on September 11 at the Skyline Drive-In in Brooklyn, and will also be live streamed to Roblox users — where avatars wearing the collection will walk through the metaverse platform’s virtual New York City. The metaverse platform currently plays host to a global community of over 50 million daily users.
The new retail concept takes a twist on Tommy Hilfiger’s traditional habits by connecting the legacy brand’s audience to a new, immersive Web3 environment.
“[New York] is where fashion, art, music and entertainment was all coming together when I first started out in the industry. And today, it is still this approach that inspires me to engage with the cutting-edge communities building new creative experiences,” said Tommy Hilfiger in a statement to Hypebeast.
The brand’s new line combines lo-fi and hi-tech with inspiration from the brand’s birthplace of New York. “This season is all about the collision of my favorite archival inspirations with new live event concepts and virtual worlds,” Hilfiger added.

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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
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    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • Agenda
  • VIP Jury
  • Breakfast Briefings
  • Tickets
    • Pay via Credit Card
  • Venue
  • Contact & Newsletter
  • FAQs