Unifrance, the international agency promoting French film and audiovisual works, definitely has a taste for and a strategic sense of experimentation and innovation. After inventing the online gathering MyFrenchFilmFestival in 2011 (which unspools every year in January) long before such initiatives became common practice in the modern, digital world, the agency is now turning to the metaverse armed with MyMetaStories in an ongoing attempt to win over young, internet-user audiences located all around the world.
Introduced today by Unifrance’s chairman Gilles Pélisson and its CEO Daniela Elstner, this initiative backed by the European Commission’s Creative Europe programme is a festival of European films (7 feature films and 13 shorts) set to unfold between 6 and 29 October this year, and offering a uniquely dual digital experience.
Indeed, not only will film lovers be able to access works on traditional digital platforms (namely the festival’s MyMetaStories.eu platform, with subtitles available in German, English, Spanish, French, Italian and Portuguese, as well as on twenty or so global and local partner VoD platforms), they’ll also get to see them in the metaverse from 13-16 October via the Minecraft video game (in a dedicated universe created especially for the occasion and accessible in English, French and Spanish), which boasts the biggest gaming community in the world and which will act as a virtual cinema, for the very first time, whilst also offering up mini-games based on the films in the selection and organising meetings between young film lovers and gamers based in all corners of the globe. (...)