London, United Kingdom, November 13th, 2023, Chainwire — Uphold, the global web3 financial platform, announced that by the end of November, IMVU, the world’s largest web3 social metaverse, will integrate Uphold’s fiat-to-crypto on-ramp, Topper, to simplify payments and empower the largest and most active crypto economy in the metaverse. Topper brings simple transactions to the next generation of IMVU’s flourishing creator economy by bridging a simple web2 experience with the benefits of web3.
With over 700k daily active users spanning across more than 100 countries, the need for a frictionless user experience is paramount to the mainstream adoption of digital assets in virtual social worlds. The broader partnership between Uphold and IMVU includes initiatives to transition IMVU from Web2 to Web3, allowing web2 users to access VCORE and embrace the evolving web3 ecosystem.
“We believe that web3 payments will continue to be the way of the future, as it creates more value, ownership, and participation than traditional web2 payments. On IMVU alone, over 20 million virtual goods are bought and sold each month,” said Robin O’Connell, CEO of Uphold Enterprise. “We have been proud to serve the IMVU users with our digital asset platform and now with Topper – providing a user-friendly gateway for purchasing the new VCORE.”
The ability to seamlessly transact and transfer digital assets between virtual and real worlds is pivotal for unleashing the full potential of the metaverse economy. Users want to earn where they play but then take those earnings into real life to spend, save, and invest, bridging the gap between virtual experiences and real-world financial activities. (...)