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Metaverse News Europe


US giant Kraft Heinz: metaverse fixes logistical woes?

5/24/2022

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Kraft Heinz, the owner of brands like Philadelphia and Kool-Aid, will use the metaverse to get ahead of supply chain bottlenecks.
The multinational food giant agreed a deal with Microsoft last month to use Azure as the cloud platform that will enable Kraft to map out its supply lines virtually where it can simulate product runs in advance and spot any issues that might arise.
In an interview with CNN, Carlos Abrams-Rivera, Kraft's president of North America, said some products became "trapped" in its logistics system during the pandemic as repeated lockdowns incurred dramatic shifts in demand.
Abrams-Rivera said the so-called "digital twin" model of its supply lines will help it avoid a situation like that in the future and that it will also enable the company to automate its reaction to spikes in demand.

Kraft Heinz will use the tech to digitally map out its logistics system in the hope of creating a "supply chain control tower."
If a store runs a promotion on Lunchables, for example, that means Kraft employees have to spot this and tell warehouses to prepare as they will see increased demand, Abrams-Rivera, told CNN.
Speaking at the time of the original announcement last month, Judson Althoff, Microsoft's chief commercial officer, said the pandemic had highlighted the "urgent need for digital-first supply chain solutions" for every industry.
Former Kraft Heinz employees told Insider last year that it cut costs heavily since its 3G Capital merger in 2015, causing burnout and high turnover. It left the company struggling to compete with its rivals, they said.

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022