Athletes and celebs pay $2.9M for Islands in Metaverse

Former world No. 1 tennis player Ana Ivanovic and Paris Saint-Germain midfielder Marco Verratti are among several sports stars to buy virtual islands in The Sandbox, the blockchain-based virtual world computer game. Islands were also bought by Bayern Munich winger Kingsley Coman, Swiss tennis player Stan Wawrinka and Dan Holzmann, co-owner of the Swiss soccer club FC Basel.
Exclusible, an NFT marketplace that works with luxury brands, sold a total of 25 private islands in The Sandbox for a combined 910 ETH—which currently equals about $2.9 million. Exclusible limited sales of its last available virtual private islands to influencers with at least 1 million social media followers. Former Victoria’s Secret model Sara Sampaio was among those to buy the digital land, as well as crypto trading platform eToro, which ran an ad during Super Bowl LVI.
Coman, who also plays for the French national team, bought his metaverse island in collaboration with CHMPS PARISSE, a French streetwear brand that will promote its products in The Sandbox. The Sandbox is owned by Hong Kong-based Animoca Brands, which also made Olympic pin NFTs for the IOC. 

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