While experts are still wondering whether there is such a thing as a Metaverse for consumers and Forrester states there aren’t any applications for that yet, I turned towards the famous independent analyst group to shed a bit of light on what might or might not happen in business to business. My guest today is JP Gownder from Forrester who shares his thoughts on how the Metaverse could be evolving across industries and what the future has in store for B2B in that area. I found this discussion utterly enlightening, here are JP’s thoughts on the subject.
Metaverse technologies seem to be relevant in workforce management. We will have a permanently more distributed remote workforce than we used to. Also, the technologies we have been using, Slack for example, is like a persistent chat room. It has the qualities of a virtual world where people spend time either synchronously or asynchronously. But it’s not a rich and immersive version of a virtual world. There are the likes of Microsoft Teams and Zoom that are more visual and a broadcast-style representation of people. The opportunity here is to get away from these existing paradigms and move to something that ‘s a little bit more life-like One could for instance have a group of people who can get together in a variety of ways. These could include individuals being able to walk around a room in a naturalistic way and interact with each other. They could also break off into subgroups, and immerse themselves in an experience that reflects what it’s like to be together in the real world. B2B industries where metaverse is going to play a more important role than othersFor something like collaboration, it’s going to be industries like financial services that employ a considerable number of knowledge workers. Functions like marketing where people don’t need to be present in person could join the league too. That said, it can also be used in a hybrid mode, but it takes a little bit more to figure out how that works exactly. For example, you may have a conference room that is well equipped with cameras that allow you to have joint experiences between metaverse and reality. The second group is going to be industries like manufacturing, engineering and ones with a lot of factory-oriented operations deemed suitable for the digital twin.\ The U.S. military, for example, has been working toward purchasing HoloLens devices from Microsoft. It was a publicly expressed interest to invest in HoloLens as a mechanism for use, I guess, in battle, as well as for training. We do know that VR training has been very common in the military. Different kinds of simulations for flight and other kinds of logistics, as well as for post-traumatic stress disorder treatment Companies are starting to use augmented and mixed reality in the field. The German elevator maintenance and manufacturing company Thyssenkrupp Elevator, for example, is using HoloLens very extensively to be able to visualise one of thousands of different elevators that might be in need of service. Full story here
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