With its pro-business climate and friendly Web3 and crypto regulations, the country has been attracting entrepreneurs from around the world looking to establish their companies in a dynamic and supportive environment. This is precisely why Lunar Strategy, one of Europe's largest Web3 marketing agencies, chose to move its headquarters to Lisbon shortly after launching.
About Lunar Strategy
Lunar Strategy has quickly established itself as a leading force in the crypto and NFT arena. The agency provides growth-driven companies with effective go-to-market strategies, authority building, and Web3 growth initiatives. To date, Lunar Strategy has collaborated with more than 100 companies and launched more than 1,000 campaigns, using its industry expertise and top-level connections to reach its clients' targeted audience.
The agency is founded by Tim Haldorsson, who also provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and NFT Evening. He has also authored two crypto-related books and is a regular tech podcast guest on multiple shows.
Having been personally involved in the crypto scene since 2017, Tim knew there was a gap in the market: traditional marketing strategies for Web3 and crypto-related projects simply do not work, and clients need agencies that understand this shift to help them reach their full potential. And thus Lunar Strategy came to fruition.
Having partnered with leading crypto, NFT and metaverse companies worldwide, Lunar Strategy has mastered what it takes to succeed in this ever-competitive landscape. Its approach focuses on what matters most: ensuring community growth, building long-term engagement and establishing authority. Strong communities in particular are crucial to longevity and success in Web3 and crypto spaces. Creating a vibrant group that drives brand advocacy, awareness and fosters retention is certainly no mean feat, which is where the agency excels.
Why did Lunar Strategy pick Lisbon?
Initially launched in Gothenburg, Sweden, by a team of five Swedes, the growing agency has been based in Lisbon for the last four years.
So why did Lunar Strategy pick Lisbon as its new base? According to the company's founder, Lisbon's reputation as a burgeoning tech and crypto hub was a key factor. The Portuguese capital hosts the world's largest technology event, the Web Summit, which draws in tens of thousands of attendees each year. Additionally, a recent survey by European crypto investment firm Greenfield named Lisbon as the "World's Most Important Crypto Hub," further cementing the city's status as a leading destination for tech entrepreneurs.
Lisbon Web3 and crypto events
Another growing area of focus for the booming agency is Web3 and crypto-related events in Lisbon, to give even more back to the city. Lunar Strategy has already had clients sponsor local events, including a leading European exchange that sponsored the Non-Fungible Conference summit. The agency plans to hold additional events in the coming months, partnering with their clients.