The luxurious watchmaker Rolex has filed a trademark for the NFT, NFT marketplaces, and cryptocurrency exchange. The well-known licensed trademark attorney Mike Kondoudis has shared on Twitter that Rolex has filed a trademark application for NFTs and related digital assets or their transfers. It claims the Swiss watchmaker’s plans for NFTs, NFT-backed media, NFT marketplaces, virtual goods’ auctions, crypto keys, exchange, and transfer of virtual assets.
Will your digital avatar wear a Rolex watch in the metaverse? The trademark application hints at online auction services for virtual objects such as watches and watch parts. It further mentions marketing through product placement in online games or virtual environments.