The world has indeed been changing nowadays. Conventional payment methods—such as buying tickets for a concert—have gone digital, and even more processes can be viewed and paid online. This is primarily thanks to digital innovations like blockchain, metaverse, and Web3 gaining popularity worldwide.
In the world of sports, insiders and technology builders gathered at the World Football Summit in Sevilla, Spain, to visualize the cutting-edge innovations that could ensue in the sports industry in the next decade. Jaime Dominguez, the CMO of the Summit, pointed out that their goal for the global event was to connect the entire football ecosystem and widen its horizon by creating different football industries.
For the BSV blockchain ecosystem, creating a different football industry means taking it all the way to the metaverse.
“Obviously, we are promoting the real metaverse, which is the sports metaverse. The replica, the digital twin, digital counterparts of the real stadiums, for example,” Rafal Gelner, Co-founder and COO of Zetly, told CoinGeek on the sidelines of the event.
“This (blockchain) is the technology behind it that helps us to store the data, secure the data, track the data, and obviously for the validation of transactions as well,” he added.
Robert Rice, founder and CEO of Transmira, highlighted the significance of educating the audience and industry leaders about the potential of blockchain in the sports industry—and according to him, participating in such discussions is crucial to support their mission.
However, blockchain and metaverse come with their complications. As one of the leaders in this field, Zetly generates the revenue streams for blockchain through fan tokens such as digital collectibles, NFTs, play-to-earn games, and AR and VR to transcend new ways of fan engagement.