Nvidia Corp chief executive officer Jensen Huang unveiled a new batch of products and services tied to artificial intelligence, looking to further capitalise on a frenzy that has made his company the world’s most valuable chipmaker.
The wide-ranging new lineup includes an AI supercomputer platform called DGX GH200, which will help tech companies create successors to ChatGPT, Huang told the audience at the Computex show in Taiwan. Microsoft Corp., Meta Platforms Inc. and Alphabet Inc.’s Google are expected to be some of the first users of that equipment. Nvidia also is teaming up with WPP Plc to use AI and the metaverse to lower the cost of producing advertising.
The UK advertising titan will use Nvidia’s Omniverse technology to create “virtual twins” of products that can be manipulated to customize ads and reduce the need for costly reshoots. Nvidia’s original business was selling graphics cards to gamers, and it’s returning to that world with the ACE offering. The service will address the problem of NPCs, or nonplayer characters, the background figures that populate video games. NPCs typically give repetitive responses with scripted dialogue, and that limited range has made them the subject of ridicule in memes and even the Ryan Reynolds movie “Free Guy.”
Nvidia ACE will listen to what the gamer says to a character, convert into text and then dump that into a generative AI programme to create a more natural, off-the-cuff response. The Santa Clara, California-based company is currently testing the service and will add guardrails to ensure that responses aren’t inappropriate or offensive.