XR to Solve Real World Problems, Warpin CEO Says

​Despite ongoing turmoil in the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) markets, device makers are remaining strategic to realise the future dream of the Metaverse. Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent.

Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year. The company has faced a series of setbacks in the process but plans to expedite the headset’s release despite facing obstacles.

XR Today recently interviewed Emma Ritterstad, Chief Executive and Co-Founder, Warpin Reality, to discuss the future of Apple’s mixed reality (MR) headset.

Warpin Reality is a Stockholm, Sweden-based company that develops metaverse experiences for major global brands such as IKEA, Disney, H&M, and the Swedish Postal Service.

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XR Today: What are the most recent developments influencing Apple to delay its MR headset release and shutter its AR smart glasses?
Emma Ridderstad: I believe they have been affected by everything happening in the world. This ranges from the supply chains of different components, which everyone is struggling with at the moment.

Apple is also known for their quality and for releasing products ready to use from day one. [MR headsets] are a new technology for them, so they will wait until they have a product ready to go to market.

It’s important to note that, when looking at the existing market competitors such as Microsoft’s HoloLens 2 and Magic Leap, these headsets have been truly important for the industry.

We need to start working with them and similar devices to see how to use their technologies for the greater good of humanity. We will learn how to do so with these headsets but will see them, the same way we view brick phones, much differently in the next few years.

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XR Today: What do you expect from Apple’s upcoming MR headset compared to rival devices?
Emma Ridderstad: I expect simple experiences such as navigation, gaming, and social applications. However, as they’re pivoting towards businesses and enterprises, they will likely go the same path as the HoloLens and Magic Leap. This means they will back education, communications, and collaboration between companies.

We’re seeing that the different technologies building the Metaverse are very early in their development, but are still resolving some of the major hurdles companies are facing around digital twins, virtual reality, and virtual meetings.

I wanted to also ensure people can see the potential of these new technologies because they can really change and shape our future going forward. I would encourage more people across industries to generally explore these different technologies.


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