The creators behind ZED RUN launched their first Metaverse title last week, featuring fully-customizable user avatars and a 3D world built using the Unreal Engine.
Chris Laurent, the founder of the popular-digital horse racing game ZED RUN, envisions a future where people will spend their free time developing their own unique narratives within the Metaverse. This virtual world will contain a mix of gaming, entertainment and social experiences underneath an overarching storyline, he believes: “My perception of the metaverse isn’t just a meeting of people, it’s coming home after work and not turning on Netflix but seeing what happens to yourself and your friends in some type of storyline that is flexible.” The ZED RUN founder spoke to Cointelegraph following the launch of its first metaverse platform, Human Park, on Monday. It features fully-customizable user avatars and an aesthetically pleasing 3D world built using the Epic Games’ Unreal Engine, the same platform used in top gaming titles such as Fortnite and Borderlands. In an interview on launch day, Laurent and his team at Virtually Human Studio (VHS Labs), including Human Park executive producer Steven Na and Rick Pearce of Spectre Studios, stressed that Human Park was different from other metaverse projects, as it focuses on story-telling rather than just plopping users into a 3D world to roam around aimlessly. “We are storytellers at heart, so we’re here to empower players to tell their own stories. In this way, we believe we will be transforming the way people engage with and express themselves in this new internet we are all building,” said Pearce, co-founder and creative director of Spectre Studios. Full story here