LONDON, Oct. 24, 2023 /PRNewswire/ -- Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security, and low-fee layer-1 protocol, today announce a partnership with Racing League, the premier team-based horse racing competition in the United Kingdom.
The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.
The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League's ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world's leading jockeys and trainers.
Speaking on today's announcement, Zilliqa Group CEO Matt Dyer, said:
"This partnership with Racing League marks a significant milestone in Zilliqa Group's strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing - in both the physical and digital realms - for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League."
Also commenting, Ben Spivack, COO & Head of Partnerships at Racing League, said:
"At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age."