France’s Mediawan Rights has launched a metaverse for buyers to access new catalog releases and connect with sales execs. As the international production and sales markets continue grow and competition gets fiercer each year, distributors are under pressure to find better ways to reach acquisitions and co-productions executives. Over the years, we’ve seen the development of digital rights management systems and digital trading platforms, and the Covid pandemic resulted in a shift to web-connected dealmaking that’s persisted despite markets reopening. Mediawan’s response to current market conditions has been to enter the Web3 world, though it will also still have a significant physical presence at Mipcom in two weeks.
The company’s virtual space, Metawan, will give users a choice of five rooms to explore: Documentary, Drama (split into Francophone and International), Unscripted and Animation. In each are new titles being launched at Mipcom in two weeks’ time. Programs available to access include Rai Fiction and Eliseo Entertainment’s Stranded, an eight-part drama series about an exclusive ski resort that becomes cut off from the outside world after a massive avalanche traps its guests inside and they soon discover their predicament is part of a more complex mechanism that could explode at any moment.