Authena AG to disrupt the Supply Chain with NFT Phygital Authentication and Metaverse Portability

Swiss-based Authena AG, the premier provider of NFT ownership certificates and "phygital" authentication at the single SKU level, announces M3TA™ at CES 2023 in the Swisstech Pavilion. QR codes, holograms, and barcodes can be easily copied – product fakes and counterfeiting cost industries hundreds of billions in lost revenue and put human lives at risk by fostering exploitive forced labor that diminishes global ESG goals.

Authena started by protecting the authenticity of physical goods in the pharma, food, and luxury markets. M3TA™ is the next evolution of Authena’s commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.

“In the future all objects will have a physical soul and a digital identity, creating the new “phygital” universe,” Matteo Panzavolta, founder and CEO of Authena AG on the future of NFTs, Web3, digital twins, and the metaverse.

Using M3TA™, Authena worked with Adidas and FIBA’s Serbian Red Stars team to exploit the full potential of Web3 by providing VIP fans with NFTs for an authentic signed jersey following the upcoming EuroLeague game against Real Madrid on January 10, 2023 – a trend that will be de rigueur in the future of sports.

"In the past all objects were physical, but the explosion of cryptocurrency, avatars, and digital art has brought with it an explosion of digital objects," says Matteo Panzavolta, founder and CEO of Authena AG. "In the future all objects will have a physical soul and a digital identity, creating the new "phygital" universe. But these phygital objects are vulnerable to attacks, leaving consumers exposed to counterfeit physical products and unknowingly purchasing fake NFTs, rendering them useless. Authena solves this for the consumer with the tap of a smartphone."


Using powerful sensor-based, IoT blockchain technology, Authena Shield™, Authena L1VE™, and the newly-announced Authena M3TA™ puts the power of product authentication at the single SKU level in the consumer's hands with the tap of a smartphone.
Authena allows companies to track every touchpoint in the supply chain, including environmental conditions, geo-tracking, border crossings, rough handling and offers NFT authentication with metaverse portability in multiple vertical industries.
"We started by protecting the authenticity of physical goods in the pharma, food, and luxury markets," Panzavolta continues. "M3TA™ is the next evolution of Authena's commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins."
Using M3TA™, Authena recently worked with Adidas and FIBA's Serbian Red Stars team to exploit the full potential of Web3 by providing fans with NFTs for access to exclusive events, video content, and photos. At the upcoming EuroLeague game against Real Madrid on January 10, 2023, NFT owners will be invited to assist at the match, and at the end, players will personally hand them over their authentic signed jersey, a trend that will be de rigueur in the future of sports.
Product Details
Authena L1VE™ boasts the smallest rechargeable tracker at the single SKU level and monitors in real-time in 185 countries. Brands track their products using an AI-enabled dashboard with embedded alerts and analytics. Sophisticated sensors deployed via blockchain detect:

• Temperature changes and multi-environmental conditions
• Real-time location monitoring and "world first" capability for brands to steer supply chains across country borders, even with poor connectivity
• Self-detection of diversion attempts, percussion detection, or "rough handling"

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