Blue Chip agency leaps into the Metaverse

How does an agency celebrate a 40th anniversary in 2022? For Blue Chip, the answer came in the form of a metaverse party. The agency’s principal clients are consumer products companies that haven’t fully embraced the new frontier. So, the leadership team invested money and time to create an agencywide celebratory and learning event.  
“One of the reasons we have been a successful company is because we’re always looking to the future to help our clients succeed, especially as consumer habits evolve and technology advances,” said Sarah VanHeirseele, chief growth officer of Blue Chip. “Celebrating our anniversary in the metaverse felt like an incredible opportunity to honour our past, while also helping our employees experience and embrace this new space in a fun and engaging way. We believe the metaverse is the newest channel in the growing omnichannel world, and Blue Chip’s web 3.0 fluency positions us well to help our clients roadmap, plan, design and execute metaverse experiences that will deliver positive results."
To prep for the event, Blue Chip designed and built multiple rooms in a metaverse art gallery featuring the agency’s history, past and current work and 40th anniversary commemorative merchandise. The agency supported their employees by offering training on the creation of their avatars for the event, most for the first time.
More than 100 of the agency’s 150 employees participated in the event as unique avatars. Throughout the party, employees were also able to browse a gallery of Blue Chip’s award-winning work from the past 40 years. Then the avatars showed off their moves on a dance floor and competed for prizes (best avatars and scavenger hunts). The event culminated in a video toast led by Blue Chip CEO Stanton Kawer.
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