Animoca Brands has announced that it has officially secured the licensing rights for Hockenheimring Baden-Württemberg (Hockenheimring), specifically for its REVV Motorsport ecosystem. As a new digital venue, the track itself will be available across the platform’s library of racing games. Titles part of the REVV family are Formula E: High Voltage, MotoGP Ignition and REVV Racing following the departure of recent closure F1 Delta Time. The move follows Animoca’s purchase of driving game developers Eden Games, the creators of Need for Speed: Porsche Unleashed and F1 Mobile Racing. The Hockenheimring, located in southwestern Germany and steeped in several decades of motorsport tradition, is one of the most famous racetracks in the world.
“We are very proud and happy to take our first step into the metaverse alongside Animoca Brands, one of the top blockchain gaming companies and a true pace-setter when it comes to providing digital property rights to gamers,” said Jorn Teske, managing director of Hockenheim-Ring GmbH. “Our standing as one of the first officially licensed race tracks of REVV Motorsport both underlines the strength of our brand and opens up access to entirely new target groups and a new dimension of fan engagement. The economic potential this yields for us as licensors also makes it extremely interesting as a business case.”