European Metaverse Summit & Awards
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking
GET TICKETS

Metaverse News Europe


Christmas spending, metaverse, own-label: 5 interesting stats to start your week

10/24/2022

0 Comments

 
Half of consumers plan to spend less this ChristmasHalf of UK consumers plan to spend less this Christmas, as inflation drives up prices and the cost of living crisis beds in.
Gifts will be one area where those looking to save will cut back. Of those consumers looking to spend less, one in three say they will cut their gift budgets by at least £25 per head.
Some 5% of the more than 1,000 UK consumers surveyed say they have already bought all their presents, with 7% indicating they will leave shopping to the last minute.
Almost half (47%) of consumers are worried about Christmas this year, an uptick of 15% from 2021. With so many consumers concerned about the cost of Christmas, brands need to be careful about the tone they strike with their festive ads, the research suggests. Only 18% of consumers agree they are strongly looking forward to Christmas ads this year, a decline of 5% from 2021.
“Brands must be sensitive to this emotional context and the reality of people’s financial positions, particularly in their advertising campaigns,” says Kantar head of creative excellence Lynne Deason.
“There’s been a clear shift in public sentiment around Christmas ads and brands will need to balance celebration and excess in their content in 2022.  That doesn’t mean, however, that they should fall into the trap of gloomy, downbeat ‘sadvertising’.  People still want to be uplifted, in fact even more so when times are tough.”

Full story here

0 Comments



Leave a Reply.

NOMINATE YOUR COMPANY NOW
24 ​Categories
  • Top Global Event of the Year
  • Top Metaverse Platform & Virtual World
  • Top VC/Accelerator for Metaverse/Web
  • Top Blockchain Developer Services Provider
  • Most Impactful Marketing or Advertising Campaign
  • Most-promising Corporate VC Investment (CVC) of the Year
  • Top Corporate Partnership Initiative
  • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
  • Top Avatar Design Company
  • Top Cloud, Enterprise or Technology Partner
  • Top Partner for establishing early-stage presence in Metaverse​
  • Most Innovative NFT Project
  • Top 3D Design Firm for Metaverse
  • Top Consumer Experience & Entertainment
  • Top Fashion Brand Initiative
  • Top Sports Brand Initiative
  • Top Enterprise/Industrial Productivity Initiatives
  • Top Digital Payment platform
  • Most Exciting ScaleUp Company
  • Top XR AR VR Firm
  • Most-exciting Hardware for Metaverse/Web3
Top Digital-Twin Initiative: Enterprise/Industrial
Top Digital-Twin Initiative: Consumer
Most-promising Haptics initiative

Newsletter - European Metaverse News



SUBSCRIBE

  • Subscribe to European Metaverse News
  • SUBSCRIBE HERE
Agenda Jury Venue Tickets FAQs Contact

©  2022 CEE BUSINESS MEDIA 

Company

Agenda
Jury
Venue

Support

Tickets
FAQs
Contact
©  2022 CEE BUSINESS MEDIA 
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking