Coldplay concert at the Metaverse

How does a COLDPLAY concert at the Metaverse work? The second episode of “Der Elefant im Raum” is about concerts in the digital metaverse: With "JOYTOPIA", the BMW Group created a new world in which people can exchange information as avatars. This summer, for the first time, the band COLDPLAY gave an exclusive performance on the cyber stage. And fans were able to experience this new kind of concert feeling live. But can storytelling and technology really go together? Is it the music of the future or just a short hype?

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