Dior CEO on new Paris store, LVMH head Bernard Arnault and why the ‘anti-metaverse’ is so important

• Pietro Beccari is very proud of Dior’s new 30 Avenue Montaigne store, a project also close to Arnault’s heart as it was his first office as a young entrepreneur
• Ahead of Dior’s August opening of a new store on Hong Kong’s Canton Road, Beccari says the brand ‘believes in the future of Hong Kong’

If post-Covid “revenge travel” is a thing – as seen in the huge number of people who have taken to the skies in Europe and the United States this summer – French brand Dior has embraced it with gusto.
In the past three months, the fashion label has ferried guests to large-scale runway shows in Seoul, South Korea, not long after the country reopened its borders to international travellers; Los Angeles, California, where it held a men’s runway presentation on Venice Beach; Seville, Spain, where it debuted its 2022/23 cruise collection; and Paris, where it showcased its menswear 2022/23 spring/summer range and its autumn/winter 2022/23 haute couture collection.

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