Disney has appointed an executive to specifically lead the entertainment giant's strategy for the metaverse. Mike White, who has been with the firm for more than 10 years, will oversee a team that includes senior leaders. In a memo to staff, which has been seen by the BBC, chief executive Bob Chapek said the metaverse is "the next great storytelling frontier" to be explored. Technology giants, including Facebook owner Meta and Microsoft, are pouring billions of dollars into the metaverse. In the memo, Mr Chapek described the metaverse as a "perfect place to pursue our strategic pillars of storytelling excellence, innovation, and audience focus". "Teams across the company are exploring this new canvas, and I have been blown away by what I've seen," he said.