European Metaverse Summit & Awards
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking
GET TICKETS

Metaverse News Europe


DIVE BRIEFPacsun expands metaverse presence for the holidays

11/7/2022

0 Comments

 
Dive Brief: 
  • Pacsun unveiled a holiday campaign titled “PacVerse,” a play on the metaverse meant to celebrate virtual identities, per information shared with Marketing Dive. 
  • At the center of the effort is a new spot, “Welcome to the PacVerse,” which positions the PacVerse as a community-driven fictitious destination featuring an upside-down world, icy wonderland and futuristic airport terminal. The campaign also has out-of-home, digital, social media and influencer marketing elements.
  • The brand teased a collection of nonfungible tokens meant to represent different locations within PacVerse and will expand its PacWorld experience on Roblox to include a holiday gift shop and virtual try-on station. The push follows a heavy investment by Pacsun in emerging platforms and technology. 
Dive Insight: Pacsun, which opened a virtual mall on Roblox earlier this year, looks to further narrow the gap between digital and physical channels with its holiday campaign. The seasonal effort caters to the retailer’s Gen Z target demographic, which perceives the metaverse as a place they can truly be themselves, according to industry research. 
In the new spot, a group of friends gathers for the holidays, with one person gifted a virtual reality headset that acts as her portal to the PacVerse. The commercial is airing on Pacsun’s digital and social channels, while exclusive content will be shared via TikTok, Instagram, Snapchat, YouTube and Discord. The effort will also see themed in-store experiences as well as a holiday rooftop screening of the campaign spot in Los Angeles. 

​
0 Comments



Leave a Reply.

NOMINATE YOUR COMPANY NOW
24 ​Categories
  • Top Global Event of the Year
  • Top Metaverse Platform & Virtual World
  • Top VC/Accelerator for Metaverse/Web
  • Top Blockchain Developer Services Provider
  • Most Impactful Marketing or Advertising Campaign
  • Most-promising Corporate VC Investment (CVC) of the Year
  • Top Corporate Partnership Initiative
  • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
  • Top Avatar Design Company
  • Top Cloud, Enterprise or Technology Partner
  • Top Partner for establishing early-stage presence in Metaverse​
  • Most Innovative NFT Project
  • Top 3D Design Firm for Metaverse
  • Top Consumer Experience & Entertainment
  • Top Fashion Brand Initiative
  • Top Sports Brand Initiative
  • Top Enterprise/Industrial Productivity Initiatives
  • Top Digital Payment platform
  • Most Exciting ScaleUp Company
  • Top XR AR VR Firm
  • Most-exciting Hardware for Metaverse/Web3
Top Digital-Twin Initiative: Enterprise/Industrial
Top Digital-Twin Initiative: Consumer
Most-promising Haptics initiative

Newsletter - European Metaverse News



SUBSCRIBE

  • Subscribe to European Metaverse News
  • SUBSCRIBE HERE
Agenda Jury Venue Tickets FAQs Contact

©  2022 CEE BUSINESS MEDIA 

Company

Agenda
Jury
Venue

Support

Tickets
FAQs
Contact
©  2022 CEE BUSINESS MEDIA 
  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking