Challenged by HONOR’s Gateway to the Future, Yunuen’s Esparza AR experience pays tribute to the transformation and evolution of the city, showing how it has developed from a port city to a thriving, multi-dimensional metropolis.
The initiative aims to make culture more accessible and engaging in the era of the metaverse, giving users the option of experiencing the AR artworks on-site in Hamburg, or anywhere in the world.
From Paint to AR – What inspired you to start your digital journey?
My first venture in AR was in 2014 to experiment with new technologies. Since then, I’ve been using AR to deepen the story behind my artworks, infusing social messages and engaging experiences that take full advantage of the marriage between traditional media and technology.
Behind the scenes – Yunuene for HONORWorking with HONOR, you had to creatively reimagine an iconic landmark located in Hamburg’s Speicherstadt. What was the most exciting thing about working on this project?
Smartphone technology is making it possible to celebrate cultural heritage in new immersive ways from all corners of the world. My design concept for HONOR’s Gateway to the Future project pays tribute to the evolution of the city’s port, showing how innovation in marine logistics transformed over time in my signature visual aesthetic. Once the concept was finalized, we tested the experience using the HONOR Magic 4 Pro’s incredible camera and it looked absolutely amazing on the phone’s screen! When my art is powered by technology, I can connect people across space and time, which is a wonderful feeling.
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