Gen Z-ers are using their own metaverse avatars as inspiration for their real-life clothing choices

Burberry, the luxury British brand known for its iconic check print, makes a quilted handbag called "the Lola" that retails for almost $2,500 dollars. 
But on the gaming platform Roblox, users can adorn their digital avatar with a Lola handbag for just under $10. They can also buy themselves a pink Gucci Marmont handbag for​​​​ $2.10, and maybe even add a Ralph Lauren hat to their outfit for $1.25. 
Roblox, which launched in 2006, says it has more than 50 million users per day, according to a company spokesperson. The platform has become one of the most popular portals to the alternative digital world that is increasingly thought of as the "metaverse." 
And for some Gen Z-ers, it's become more important to flaunt their style in the metaverse than the real world. 

Roblox recently partnered with Parsons School of Design to survey 1,000 US Gen Z-ers between the ages of 14 to 24 on their style preferences. 



The survey found that 2 out of 5 Gen Z-ers care more about expressing themselves through clothing and accessories in the digital world than the real world. 
Three out of 4 were willing to spend money on digital fashion, with one in 4 admitting to spending between $20 to $100 on a single item. 
Digital designs often retail for a fraction of real life prices, helping to make bold, luxury fashion more accessible to younger users. Except, of course, for the time a Gucci Dionysus Bag went for $800 more than its real-life tag on the secondary market. 

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