Final Pixel, the global creative studio specializing in virtual production for cinema, television, and advertising, and Hogarth, a WPP brand, have announced their alliance. By utilizing virtual production to drive end-to-end content creation, the agreement will position Hogarth Final Pixel as a global leader and make this new method of making and creating accessible to both customers and WPP agency partners.
Final Pixel have produced content for ABC, Discovery, Scripps, and Scripps, as well as award-winning national advertising campaigns for Shutterstock. They also regularly invest in research and development of the newest virtual production technologies. Additionally, Final Pixel operates a global training facility authorized by Epic Games to train and upskill industry experts in virtual production methods. Hogarth Final Pixel will be the centerpiece of Hogarth’s creative production strategy, underscoring the significance of the role virtual production will play in the delivery and consumption of content in the future. Additionally, it will help Hogarth’s sustainability initiative in its ongoing efforts to produce content that is more efficient and adaptable, has a lower carbon footprint, and is more transparent.