The following MBW op/ed comes from music industry veteran Samuel Arvidsson, Chief Commercial Officer at Stockholm-based metaverse developer, The Gang. Arvidsson’s career has seen him serve as Commercial Director at Universal Music Group in Sweden, as well as Commercial Director at Warner Music Group in Sweden, plus as Marketing Director at EMI Music in Stockholm. He also spent nearly 10 years at Sony Music Entertainment between Stockholm and London.
The global music industry is a hotbed of opportunity and innovation right now. Just take the RIAA’s latest revenue report showing a 10% rise in new money from social media, digital fitness, and other non-traditional avenues. One of the most talked about topics relating to this new wave of growth is the metaverse. In fact, I rarely have a conversation with industry friends without them asking what it is, when it will happen, and how can they use it.