LaLiga, organising body of the top two divisions of Spanish club football, has made further efforts to connect with the metaverse by signing a strategic licensing agreement with StadioPlus and Vegas City Limited.
The agreement announced will focus on the development of a joint project in the 'Decentraland' metaverse. Launched in 2020, Decentraland is a virtual world powered by the Ethereum blockchain and is the first decentralised metaverse.Vegas City, an international company specialising in the creation of metaverse and blockchain-based experiences, owns Decentraland’s largest sports, gaming and entertainment areas. StadioPlus is a Spanish company that provides technology and guidance to the sports industry in connecting it to the Web3 world. Its licensing deal with LaLiga is for the use of the organisation’s intellectual and industrial property rights and their commercial use in the Decentraland metaverse. Through the agreement, a series of LaLiga-themed land parcels will be developed within the Vegas City district. Jon Fatelevich, chief executive and co-founder of StadioPlus, said: “StadioPlus is on a mission to be the bridge between the sports industry and the future. “Therefore, we are delighted to have reached this agreement with LaLiga, with whom we have been working together for many months on the development and integration of the competition in Decentraland, and we are confident that we will provide a great experience for football fans and Web3 fans alike.” Today’s agreement comes after LaLiga in May entered into a two-and-half-year sponsorship deal with Korean metaverse platform TVM that will lead to the creation of an ‘exclusive virtual ecosystem’ for the organisation. Under the deal, which runs until 2025, LaLiga will be allocated exclusive space in Triverse, a new ‘metaverse of sport’ developed by TVM, with the Korean company also becoming LaLiga’s official metaverse sponsor. Stephen Ibbotson, head of franchises and licensing at LaLiga, said: “For LaLiga it is essential to continue innovating in ways to offer the best of the competition to our fans, both on and off the pitch. This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.” Full story here
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