The emergence of non-fungible tokens (NFTs) and metaverse concepts has ushered in an opportunity for global brands to explore different means of connecting with customers. In this line, luxury brand Hermès is preparing to enter the space through trademark filings.
In particular, Hermès filed a trademark for its name, seeking to expand into NFTs and virtual currency, crypto, and NFT trading, virtual goods marketplaces, clothing, footwear, and fashion shows.
The filing with the United States Patent and Trademark Office (USPTO) on August 26 was revealed by licensed trademark attorney Michael Kondoudis in a tweet on August 31.
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