Luxury hotel group Oetker enters Metaverse with Drest deal

Oetker Collection, the hospitality group behind some of the finest hotels in the world including The Lanesborough, Le Bristol Paris and Hotel du Cap-Eden-Roc, is venturing into the metaverse with fashion gaming app Drest.
The female audience-led digital platform, founded by former British fashion editor Lucy Yeomans, will allow users to put together looks with pieces from more than 250 designer fashion brands for a virtual daily photo challenge with hotels from the Oetker Collection as background.
“I am thrilled to collaborate with Oetker Collection and together usher in a new era for travel experiences in the metaverse. Oetker Collection’s beautiful properties, in some of the world’s most desirable locations, are truly iconic and synonymous with style and elegance, making them the perfect partner for this, Drest’s latest gaming adventure,” Yeomans said.

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