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Meta unveils Metaverse monetizing tools for Facebook, Instagram

6/22/2022

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In a Facebook post on June 21, Zuckerberg said there would also be updates to “help creators build for the metaverse.” He added that he wanted platforms such as Facebook to play a role in the growing creator economy.
There were six new updates that Zuckerberg shared in his thread. The first one was more revenue to creators, with the social media platforms holding off on any revenue sharing on Facebook and Instagram until 2024. “That includes paid online events, Subscriptions, Badges, and Bulletin,” he added.

Previously, the commitment to give more revenue to creators only ran until 2023, but the chief executive has now extended that. In a June 2021 post, he said the company would take “less than the 30% that Apple and others take.”
Additionally, the Facebook Stars section will be opened up to “all eligible creators,” enabling more people to earn from their Reels, live, or VOD videos. The Reels Play Bonus program will also be opened up to more creators allowing them to cross-post Instagram Reels to Facebook and monetize them there too. An Instagram Creator Marketplace is also being tested to allow creators to get discovered and paid. Brands will also be able to share new partnership opportunities.

Finally, the firm is expanding its digital collectibles enabling more creators to display and use NFTs on Instagram. He added that this feature will be coming to Facebook soon, “starting with a small group of US creators.” Eligible creators must meet specific requirements, so the new upgrades will not be available for everyone.
​
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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Exhibitors
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
    • Agenda 2022
    • Videos 2022
  • Contact