American supermodel Bella Hadid has stepped from the catwalk into the metaverse with the launch of CY-B3LLA - a collection of non-fungible tokens (NFTs) featuring artwork based on 3D scans of her face and body.
Hadid, 25, told Reuters in an interview from New York that she was intrigued by shared virtual world environments and that she wanted to make "cool versions" of herself after becoming obsessed with video games during the Covid-19 lockdown.
Earlier, she said on her Instagram account that she had created the NFTs to "encourage travel, community, growth, fantasy and human interactions".
NFTs are a digital asset that exist on blockchain, a record of transactions kept on networked computers. All kinds of digital objects - including images, videos, music and text - can be bought and sold as NFTs.
"It was super fun," Hadid said of the process, saying the end results really have her "exact facial expressions".
Her collection comprises 11,111 NFTs and they were made in collaboration with the NFT minting platform reBASE.