Supercharging Web3 Marketing Strategy with Olga Grinina, Head of Marketing at Gnosis

Marketing is essential for businesses of all sizes and sectors, but perhaps even more so for startups. After all, if no one knows about your startup, your solution and what you can provide, how will you ever gain traction?
A good marketing strategy can make a difference in a startup’s growth and can help sway the tides towards success. However, many startups decide to not invest in a marketing strategy or team, seeing it as an inessential cost they can’t squeeze into the budget. But that would be a mistake. 
From email marketing and blogging to social media posting and paid advertising, there is a range of things a startup can try to get started with marketing strategy. For startups, the most important bit is getting the word out, building a brand and nurturing a reputation. This is where a communications-based approach can help. 
“If you build it, they won’t come”Olga Grinina, currently the VP of Marketing at fast-growing Berlin-based blockchain startup Gnosis has had extensive experience in leading marketing and communications campaigns. With a background in linguistics and the legal world, Olga is passionate about telling stories and the power that language can have in influencing behaviours, perspectives and attitudes – bringing this philosophy directly into marketing plans. Over the past couple of years, she has been working within Silicon Valley’s bustling startup scene, learning from the local founders, VCs, and broader Web3 players on how to bring a product to market and make sure it reaches target KPIs.  

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