The Sandbox is one step closer to expanding its Metaverse experiences in Brazil. By partnering with the Web3 gaming company BAYZ, the blockchain game follows its growth plans announced in early 2022. The focus of this move will be the Brazilian market itself, which is one of the most open to adopting crypto in gaming worldwide.
According to the press release, the Brazilian DAO BAYZ will lead The Sandbox’s entry into the world of Brazilian gamers. The company will undertake strategic partnerships that strengthen the brand and, as Co-Founder of The Sandbox Sebastian Borget said, “help us include Brazil’s culture and diversity into the Metaverse.” To what the partnership symbolizes, this will not be just an export of Brazilian elements but will connect the local audience to the game with its own entertainment and media. This is already the second partnership announced by The Sandbox involving the South American country. In February 2022, the Brazilian Web3 Game Studio Hermit Crab joined the Metaverse. The goal was to create an in-game city inspired by Brazilian elements, particularly Rio de Janeiro.