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Eight hours – that's how much time we spend sitting during a normal day in the office plus our free time in the evening. Calculated over a decade, that's just four "served" years, as it says in a statement. One way out of this static imprisonment is the "LimbicChair", a futuristic-looking construction made of two ergonomic seat shells, "which support the body almost weightlessly in its posture, while arms and legs can move completely freely". This "benefit for the limbic system" - and thus for memory, drive and creativity - was conceived by the Swiss physician and neuroscientist Patrik Künzler, in cooperation with innovators and scientists at the Massachusetts Institute of Technology (MIT). According to the statement, the "LimbicChair" is "the product of decades of research into neuroscientific principles".
"The connection between posture and movement with well-being and performance has been proven," Patrik Künzler, CEO of Limbic Life, is quoted as saying. The "LimbicChair" is the essence of this knowledge. “Clearly, the communication around this innovative seat must also be first class. For the complete positioning and the brand launch, we found the perfect partner with the vision of CD Matthias Kadlubsky and his Salz&Water team.» The future of sitting Just in time for the start of the first mass production of the "LimbicChair", Salz & Water "launched a contemporary branding, a completely redesigned website and an emotional film that impressively stages the previously unknown, unique sitting feeling". According to the announcement, one thing is clear: Sitting on the "LimbicChair" is not just sitting. The limbic system would be released, ideas and emotions would flow like never before and the brain and body would be in an almost floating state. Full story here
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