Twenty years from now we might all want to wear Prada in the Metaverse

Meta, formerly Facebook, cooperates extensively with Prada and other luxury brands. It's all about virtual fashion for the Metaverse. Skeptics ask: Who should actually buy this? Our author says: Probably many people, in the not too distant future.

Mark Zuckerberg is taking the democratization of luxury fashion to the extreme with his latest fashion collaboration. With his company Meta, once known as Facebook, he now offers Prada at bargain prices. According to the US newspaper “New York Times”, the parts from the current collection of the traditional Italian house should cost between 2.99 dollars and 8.99 dollars. However, these will not be hanging in physical form in the boutiques of the luxury brands, but will be available as so-called skins, i.e. virtual clothing, in the digital store of Instagram, Facebook and Facebook Messenger - specially made to outfit avatars for the metaverse.

The first creations by Balenciaga and Thom Browne are also lined up here next to Prada on digital clothes rails. The unusual partnership was announced by Instagram's head of fashion, Eva Chen, with a post showing two digital looks from each of the brands. Chen writes: "Digital goods will be an important way of expressing yourself in the metaverse and an important engine for the creative industries." Will they really? At the moment, the vast majority of people don't even know what the Metaverse actually is - and logically they have never thought of buying virtual luxury fashion for it. The problem with the Metaverse is obvious: It's still in its infancy, even Internet savvy people can't really grasp it. We will spend one hour a day there "The Metaverse is a 3D version of the internet and computing in general," venture capitalist and investor Matthew Ball, who has published several essays on the subject of Web 3.0, tells the online international edition of Vice magazines". In other words, the Internet should make way for virtual spaces and worlds that we can explore with avatars. It's predicted that in 20 years we'll be spending an average of one hour a day in the Metaverse.

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